Don't Subscribe So Casually

(thebestworstcase.substack.com)

80 points | by shmublu 3 hours ago

12 comments

  • rectang 2 hours ago

    Companies who wish for more casual subscribers should support services (such as Apple App Store subscriptions) and anti-dark-pattern laws which reassure the public that unsubscribing will be easy.

    Then the complacency and other psychological effects that this article seeks to inoculate users against will be maximized.

    • m463 2 hours ago

      I think costco membership has two reasons...

      Yes, the people who "subscribe" to costco are more loyal, etc.

      But it also excludes. The general public is probably a lot more labor-intensive for costco, and they eliminate that.

      • massysett 1 hour ago

        Their "shrink rate" is low. Members are less likely to steal.

      • sa-code 3 hours ago

        I would go a step further, cancel as soon as you subscribe. It's still valid for a month because you've paid for it!

        If you ever need to use the service again just re-subscribe (and re-cancel)

        In fact, what is stopping you from cancelling all your subscriptions right now? You can always buy back in when you like

        • BloondAndDoom 3 hours ago

          Recently cancelled something early so I won’t forget, they didn’t send my shipment even though I paid for it. They said I cancelled, tried to work with support but given after a point.

          So yeah, not all companies do that.

          • mschild 2 hours ago

            Did you receive your money back?

            If not, time for a charge back with your card provider.

            • umpalumpaaa 2 hours ago

              Charge back usually never works… at least in my case the provider never actually did it because the seller was in good standing.

              • radlad 2 hours ago

                Counterpoint: I've done 3 and all went through without drama.

                • ndr 2 hours ago

                  With what credit card provider?

                  I've done it multiple times when a vendor wasn't behaving fairly and it always went through.

                  I don't recommend doing it to a vendor you plan to have business with again in the future as they might ban you (eg food delivery apps)

                  • Kirby64 1 hour ago

                    You’re not providing adequate documentation then. I’ve charged back major companies before without issue when they were at fault and refused to help.

                    • iwontberude 2 hours ago

                      I’ve never had an issue with charging back when they fail to deliver the product

                      • taormina 2 hours ago

                        Get a credit card that isn't dogshit then. You can absolutely charge back.

                        • dominicrose 2 hours ago

                          Maybe you should try Paypal next time, if allowed by the seller

                          • MisterTea 2 hours ago

                            The one time I thought it would not work it did. Home depot rental generator that failed to run under load; store manager refused to test the unit under load as it was against store policy. Refused refund and instead gave me a $50 off coupon. I then called Chase, explained the situation and charges reversed on the spot. I took the coupon and bought a nice corded Milwaukee sawzall.

                      • orsorna 3 hours ago

                        Some don't treat months as discrete units. Uber revokes your membership immediately.

                        • everdrive 2 hours ago

                          >Uber revokes your membership immediately.

                          Sounds like a great object lesson -- this a service that is will to take your money. Better to cancel now and not look back.

                          • NooneAtAll3 57 minutes ago

                            > this a service that is will to take your money

                            rephrase?

                          • 3form 2 hours ago

                            Also a common practice for free trials. Adobe does that if I'm not mistaken.

                            Love seeing companies worth tens or hundreds of billions acting like they couldn't spare a cent from underhanded shit like that. Scrooge McDuck type of behavior, except he also had some redeeming qualities.

                            • II2II 2 hours ago

                              With free trials, I can understand revoking the benefits once the subscription has been canceled. While I can understand the consumer's perspective of not wanting to be billed for future months (say if they forgot to cancel), free trials are intended to attract future customers. If a person signals that they are not going to be a future customer, why should the business offer the free service?

                              • 3form 1 hour ago

                                Sorry, but they set their signaling mechanisms so that that signal is worthless. How many people who don't cancel want to signal they are going to be a future customer, as opposed to it being an accident? How many people who do cancel do it to signal they don't want to be a customer, and not because they don't want to be automatically billed? I believe the answer for both is "not many".

                                I think the companies do it because it benefits them, and because they can.

                              • jonathanlydall 2 hours ago

                                Apple TV free trials due to new hardware (e.g. new iPhone) is like this too, I just set a reminder on my phone and cancel it one day before they’ll start billing me. The UI for cancelling is also painless.

                                • 3form 1 hour ago

                                  Uber is ahead of you. You need to cancel two days prior, or something on that note (I don't remember the exact timing).

                                • lo_zamoyski 2 hours ago

                                  Somewhat tangential, but I am reminded of a quote about an adjacent problem with analogous flavor from the pen of the venerable G. K. Chesterton...

                                  'It is really not so repulsive to see the poor asking for money as to see the rich asking for more money. And advertisement is the rich asking for more money. A man would be annoyed if he found himself in a mob of millionaires, all holding out their silk hats for a penny; or all shouting with one voice, “Give me money.” Yet advertisement does really assault the eye very much as such a shout would assault the ear. “Budge’s Boots are the Best” simply means “Give me money”; “Use Seraphic Soap” simply means “Give me money.” It is a complete mistake to suppose that common people make our towns commonplace, with unsightly things like advertisements. Most of those whose wares are thus placarded everywhere are very wealthy gentlemen with coronets and country seats, men who are probably very particular about the artistic adornment of their own homes. They disfigure their towns in order to decorate their houses.'

                                  • 3form 1 hour ago

                                    A nice summary, he would get quite a shock from seeing how advertisement business ended up. I wonder what addendum would he have to the oft-repeated claims of "we're genuinely helping people meet their needs", too.

                                • jLaForest 3 hours ago

                                  Do they also give a prorated refund? Otherwise that seems to be blatant theft

                                  • malfist 3 hours ago

                                    Uber would never take any immoral action like that. They've always been upstanding citizens.

                                    • dylan604 3 hours ago

                                      What money did you give Uber in advance? Why would you have a balance needing to be refunded if you have not taken a ride?

                                      • SauntSolaire 2 hours ago

                                        Uber one exists as a subscription you pay with certain benefits for frequent users.

                                  • soperj 25 minutes ago

                                    Wouldn't this be a good use of a 1 time credit card number?

                                    • amunozo 56 minutes ago

                                      I currently do this with language models subscriptions.

                                      • Semaphor 3 hours ago

                                        When I actually use a service, it's more work to resubscribe. But money is also tight enough for me that I'm on top of my subscriptions and don't have any I don't need (and when I'm unsure, I set reminders to cancel)

                                        • boplicity 2 hours ago

                                          This is indeed my standard practice. In my head, I just tell myself "I'm buying a month."

                                          • dominicrose 2 hours ago

                                            The Playstation store subscriptions have different tiers and within each tier different prices depending on the number of months.

                                            These psychological tricks don't need to work every time (or on everyone) to be effective.

                                          • noja 3 hours ago

                                            Because for some subscriptions the price goes up.

                                            • jerf 3 hours ago

                                              But the entire scheme here is to not have them continually. It's better to pay month+$2 in six months when you need it, than 6*month for the months you don't.

                                              If you rotate subscriptions sensibly, they're much cheaper than the old cable model. If you're not looking, they can really bleed you out and be much more expensive than the old model.

                                              • toomuchtodo 3 hours ago

                                                You can also pay ~$20/month for an online locker that'll pull the torrent for you and serve to your devices, if that's within your philosophical tolerances. People need to get paid, but I do not much care of the enterprise value of media conglomerates and the resulting enshittification. I don't mind paying for Nebula.tv (~$36/year) and PBS Passport (~$60/year), for example, to directly support those media creators, as well as sending creators fiat directly or via Patreon (Coffeezilla and Peter Santenello, for example).

                                                • jerf 2 hours ago

                                                  I have no problem with anyone just sending money if that's what they want to do; I have a number of Patreon supports also. I do strongly advocate for not letting subscriptions leak out without realizing it, and less strongly for considering whether or not you need something like Disney+ continuously or if you can rotate between it and other services.

                                                  • GolfPopper 2 hours ago

                                                    I canceled a Disney Plus subscription recently (after ordering it largely to watch a specific show), because when I purchased their "ad-free" tier, I found that after paying they just replace their generic ads with their own in-house ads, which they then pretend are different from ads because they're "trailers".

                                                    Yet another example of a media company making the paid service a worse viewing experience. (For me, the money isn't the point. My time is limited. I'd happily pay more for the handful of things I have both time and desire to watch. But charging me extra for no ads, and then shoving stuff in my brain anyway, is simultaneously both petty and beyond the pale.)

                                            • sublinear 3 hours ago

                                              The core value for most subscription services is their convenience. There's usually another less convenient way to get the same thing cheaper or free.

                                              Most people are literally paying so they don't have to set all that shit up again and the cost is trivial to them.

                                              If that's not you, fine, but my point is that nobody is "right" about this topic. Services exist because they make money.

                                              • throwaway2027 3 hours ago

                                                I saw some small business owner complain about this behavior on twitter some time ago and he mentioned he only saw non-Americans do this and it made him really mad or something and he didn't provide the service and banned them or something. Funnily enough I do think this happens so sometimes I cancel instantly and sometimes deliberately wait until there are a few days left on the subscription exactly out of paranoia behavior that you'll get a worse service or something, that they must have some database field early cancel and mess with you or something.

                                                • bji9jhff 2 hours ago

                                                  Why would they salt their own field it's hard to understand

                                              • borski 1 hour ago

                                                Privacy.com solved this problem for me. I just sign up for trials with a $1 card, and I sign up for memberships with a unique card number and a “use once” flag.

                                                • vovavili 47 minutes ago

                                                  Over here in The Netherlands, with a bit of hacking, sailing the seas and maxing out Revolut virtual cards I managed to trip my subscriptions down to ChatGPT, rent and a phone (only 2.5 Euro/month). Currently thinking of the ways of pushing this down even further by living in an anti-squat. Hacking is the only pathway to inner independence.

                                                  • markhalonen 1 hour ago

                                                    same. It's brilliant and I pay them nothing.

                                                    I tell friends and family about it all the time, but I can't seem to convince anyone to use for it every subscription like I do.

                                                  • IFC_LLC 2 hours ago

                                                    A very simple handling:

                                                    Buy a domain. Get Proton, or Apple, or any other custom-domain email service.

                                                    Setup catch-all incoming mail.

                                                    Every merchant receives an email like merchantname@donotwriteto.me

                                                    Then you can either sort those out, or if they are malicious and not deleting you from your email lists, you can block the incoming traffic on that email.

                                                    This way you still can verify your email, comm stays private and you can have your own peace of mind, but you don't have to keep the spam in your primary inbox.

                                                    • hundchenkatze 2 hours ago

                                                      This is good advice for email/newsletter subscriptions, but that isn't what the article is about.

                                                      • cube00 2 hours ago

                                                        Highly recommend this, I no longer need any spam filtering following this approach.

                                                        My old Gmail would be loaded with spam and the filter would screw up and mislabel legitimate mail. Now, no spam at all.

                                                        It also helps when your email is involved in a data breach which is becoming the norm now.

                                                        Although be prepared for awkward in person interactions when a business wants your email. Everything from "no, your email silly not mine" to "I own this business name you can't have it in your email address"

                                                        • CachedaCodes 2 hours ago

                                                          It's def good advice.

                                                          I've been doing something similar with Firefox relay to have proxy emails that I can regenerate if needed, it worked well but not for every site. Recently I've been testing SimpleLogin and it worked every time, it's by Proton.

                                                          • iLoveOncall 2 hours ago

                                                            You obviously didn't read the article at all since it's about paying for subscriptions.

                                                          • winddude 3 hours ago

                                                            Kinda' ironic posting a service that promotes two types of casual subscriptions, inbox clutter, and "micro transactions"

                                                            • everdrive 2 hours ago

                                                              It's the most HN technology there is: "Has technology caused problems in your life? Well good news, this additional technology sits at the top layer to protect you from the prior technology."

                                                              • sdoering 3 hours ago

                                                                Especially when one considers how friggin difficult this service makes it to cancel a (paid) subscription.

                                                                • shmublu 2 hours ago

                                                                  yeah. would love other recommendations for similar services that handle it better if you have any

                                                              • Havoc 1 hour ago

                                                                Same for online feeds like YouTube. Good to occasionally clear out anything that hasn’t delivered good vids in a while

                                                                • satvikpendem 49 minutes ago

                                                                  Agreed, I have a few hundred subscriptions and now use PocketTube to manage them into categories but I should probably cull a lot of them. It's a shame as many channels make some great one-off videos and I subscribe for hoping for the next one but it seems like they never come.

                                                                  • rchaud 1 hour ago

                                                                    I never saw the point of subscribing. The home page will show you videos from channels you've watched whether or not you've subscribed.

                                                                    • satvikpendem 51 minutes ago

                                                                      I want to see a chronological list of videos of channels I liked and subscribed to as my feed, not whatever garbage is on the home page.

                                                                  • 0x59 1 hour ago

                                                                    I think generally people have trouble not subscribing casually which could be why so many services are setup the way they are. In US society we give people the Freedom of choice with all of the beautiful and ugly side-effects that comes along for the ride.

                                                                    • musha68k 2 hours ago

                                                                      One way I've "reset" my subscriptions is by invalidating the credit card they're on so most of them just stop billing. YMMV it's a bit of a blunt tool and not always foolproof, but it's worked for me before.

                                                                      • satvikpendem 48 minutes ago

                                                                        I'm pretty sure you can harm your credit and have the debt get sent to collections by doing this, at least it's common for gym subscribers not paying their fees.

                                                                      • xg15 3 hours ago

                                                                        Can be extended to social media accounts as well.

                                                                        • asw01 42 minutes ago

                                                                          The post makes some really great points.

                                                                          • elzbardico 2 hours ago

                                                                            Nowadays I am adopting the "Mom Strategy for Subscriptions (TM)": Eat what is in your plate before asking for more stuff.

                                                                            • atulatul 2 hours ago

                                                                              I tried this idea for the books and gave up. No rules for book purchases.

                                                                              But for something like netflix, I create a list. And when I start repeating something like Seinfeld, Breaking Bad, etc. rather than not-yet-watched items from the list, I cancel the subscription. And I don't renew till some time passes (6 months). Only then there are a few different movies/ series I can add to the list.