The AI Marketing BS Index

(bastian.rieck.me)

73 points | by speckx 4 hours ago

8 comments

  • swyx 2 hours ago

    - report benchmark that conveniently omits well known SOTAs, 20 points

    - conveniently omit well known benchmarks because not SOTA, 30 points

    - change one tiny term in GRPO and call it a completely different acronym, 50 points

    - try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)

    - forbes 30 under 30, 100 points

    • htrp 2 hours ago

      fine tune an oss model and call it a groundbreaking innovation -- 20 points

    • n1tro_lab 37 minutes ago

      500 points if your "AI agent" is a ChatGPT wrapper that reads a CSV and sends a Slack message but your pitch deck says "autonomous multi-agent orchestration platform"

      • vivid242 1 hour ago

        -10 points if you actually read your marketing yourself before copy and pasting it on the website

        • djha-skin 1 hour ago

          I call upon this body to draw up a spreadsheet of some popular AI marketing and their scores.

          • kusokurae 3 hours ago

            I submit that doing (4) earns 40 points, rather than 20.

            • thefz 1 hour ago

              Could not care less about AI, but this font is amazing.

            • PaulHoule 2 hours ago

              The list avoids many of the real sins and has plenty of mis-analysis, for instance,

                 20 points for doing the usual motte-and-bailey or hedging in the form of “It is not X. It is Y.”
              
              I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.

              I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.

              • snapcaster 3 hours ago

                A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging

                • hluska 27 minutes ago

                  Why would you expect to see speed of software development reflected in the current GDP?

                  • rogerrogerr 11 minutes ago

                    Because, allegedly, everyone is writing bespoke software that solves their every need?